Overview

“Are not parents the role models that their children seek to emulate? And is it not the case that the entertainment industry increasingly seeks to usurp the role of parenthood for itself, with young viewers aspiring, more and more, to emulate the role models projected on the silver screen? In encroaching upon the role traditionally played by the parent, the media seeks and increasingly achieves the same effect desired by the parent: the reproduction of its own social values and political consciousness.” (Raimar Stange).